The decision to remove the central monsters in Netflix’s recent phenomenon, Bird Box, was because director Susanne Bier wasn’t convinced by their appearance. The final film doesn’t reveal the monsters, instead choosing to keep them invisible. Of all the Netflix titles that Nielsen has analysed - Netflix doesn’t rarely releases viewership information - Bird Box is second only to the second season of Stranger Things. In fact, Will Smith’s Bright had a larger opening day (5.4 million as compared to Bird Box’s 3.5 million). It should be noted that Netflix doesn’t endorse Nielsen’s data of its streaming content.

Source: Hindustan Times January 09, 2019 04:30 UTC