Helo, a vernacular social media platform of Chinese startup ByteDance, aims to double its user base in India to 100 million by the end of the year as it aggressively chases content creators by offering a possibility of instant stardom and future monetisation. “We want to widen the engagement of creators and increase their social currency,” said Raj Mishra, Head of Creator Strategy at Helo. In 2011, YouTube did the same - enable users to create higher quality content in a bid to attract users and finally advertisers. ByteDance’s TikTok, another social media platform for short videos, is doing the same. Instagram regularly posts tips for its creators on the platform.

Source: Economic Times June 30, 2019 12:33 UTC