Popular pizza chain Hell has taken pyrotechnics off the menu, despite the pizza-firework combos being a top seller, following calls for social responsibility. Hell pizza general manager Ben Cumming said the flaming deal was introduced to offer customers a 'whole night's worth of entertainment'. "We were the first company, and only company, to deliver fireworks to people's houses," Cumming told the Herald. People using fireworks irresponsibly and the distress they can cause for horses and other pets was the deciding factor to take them off the menu. Cumming would not say how much Hell spent on fireworks each year but said it was significant and franchisees did really well out of it.

Source: Otago Daily Times November 07, 2018 01:26 UTC