(Photo: Joseph Muchiri/Standard)Retailers in small kiosks are making a killing by selling small quantities of pricey commodities which appear out of reach for ‘Wanjiku’. Even though they end up spending more on basic items, low income earners are more comfortable buying items in lower quantities. However, Mr Wambua explained that most of his customers opt to buy very small quantities of a variety of products in order to fit everything into their slim budgets. Metropolitan discovered that most small-scale shoppers buy smaller quantities oblivious of the fact that in the end, they spend more. Most buyers, however, get better deals buying foods from groceries shop as compared to the supermarkets despite the rise in prices.
Source: Standard Digital May 10, 2017 08:03 UTC