| Updated Wed, May 10th 2017 at 11:00 GMT +3In Nairobi, tea is no longer just a breakfast beverage. Fahim Ahmed, the company's managing director, says the strategy was to have tea compete with coffee for the love of the youth. Ahmed says the tea flavours targeting the youth are known as 'attitude teas' because of the various feelings and emotions they are meant to represent. This is the journey Ahmed says Gold Crown is seeking to take tea consumption in Kenya on. You will agree with me that more people under the age of 35 consume coffee compared to tea," Ahmed added.

Source: Standard Digital May 10, 2017 07:52 UTC