The US$20-million funding was led by Mirae Asset-Naver Growth Fund and other strategic partners, such as LINE Ventures, Singha Ventures and Grab Ventures. The grocery business and the consumer verticals are ripe with HappyFresh poised for growth.”Segarra said, “Moving forward, we will continue to invest in our technology and our data infrastructure. We believe that one of our advantages in the digital world is the ability to build highly efficient, personalized services and that's the direction. We are pioneering the usage of machine learning algorithms to offer a unique and personalized experience for the grocery journey. Growth in the middle class, seek for convenience and personalized service and a great offering when it comes to value for money made HappyFresh a successful service across young professionals and busy families.

Source: The Nation Bangkok April 24, 2019 08:03 UTC