The market penetration will be enhanced through a range of technology-driven marketing solutions. Together the firms will generate significant cross-border marketing opportunities through a suite of mobile and new media products. Through iClick’s expertise in digital market analysis and knowledge of the markets in China and more widely in Asia, we will be better positioned to offer targeted, customized and measurable marketing solutions to our customers. China is ranked the top country in the world for the number of outbound travellers, with nearly 150 million outbound trips made by Chinese travellers in 2017. Chinese outbound travellers also exhibit a strong propensity to spend while abroad.

Source: The Nation Bangkok April 24, 2019 07:30 UTC