Will ODM fall into the sunk cost fallacy? In sunk cost fallacies, the more you invest, the harder it becomes to abandon an idea or project that is no longer viable. Sunk costs should never form part of your decision-making because future costs can change while sunk costs cannot. Because whatever you do, you will never recoup the sunk cost. It is a sunk cost.

Source: The Star March 13, 2021 04:19 UTC