As part of this initiative, readers were presented with questions related to festive offers and promotions of partner brands advertised in Hindustan Times & Hindustan. The digital campaign, 'Festival of Gold’, achieved a remarkable response with an average CTR of 3.2% on hindustantimes.com and 4.3% on livehindustan.com, showcasing high digital engagement. Shivani Malik, Director of Marketing at Da Milano, shared her thoughts: "We've had a long-standing association with Hindustan Times, and every visit feels like a warm return home. Vicky Ajit, Director of Media Partnerships at Publicis Media, reiterated similar feelings by stating, "Festival of Gifts, introduced by HT Media Group, is a commendable initiative for direct reader engagement. I express my gratitude to Hindustan Times for granting me the chance to be part of this fantastic initiative.

Source: Hindustan Times November 02, 2023 08:13 UTC