“Though we can understand the enthusiasm for Game of Thrones now that the final season has arrived, we still prefer our intellectual property not be used for political purposes,” Variety quoted an HBO spokesman as saying. Trump tweeted a Game of Thrones influenced image on Thursday morning using the show’s signature font (Trajan Pro) that included the tagline, “No collusion. Last November, HBO had opposed Trump’s decision to play on a Game of Thrones catchphrase using the same serif typeface. “We were not aware of this messaging and would prefer our trademark not be misappropriated for political purposes,” HBO had said in a statement then, when Trump tweeted “Sanctions Are Coming” – a play on “Winter Is Coming” from Game of Thrones. “We didn’t want to pick a fight with the president,” HBO‘s executive Vice President and head of marketing Chris Spadaccini said during Variety‘s Entertainment Marketing Summit in March this year.

Source: The Express Tribune April 19, 2019 09:43 UTC