HB are changing the name and shape of one of Ireland’s favourite ice-creams. They announced today that the iconic ice cream is set to undergo a makeover and will be relaunched as ‘HB IceBURGER’. Not only will the classic be getting a new name, HB has also decided to launch it with a brand-new burger shape. The company conducted research into Irish people’s pronunciation of products and revealed that more than half of those surveyed (58%) unknowingly mispronounce the ice cream, the Iceberger, as Iceburger. A spokesperson on behalf of HB said:“Irish people have been misspelling and mispronouncing the term Iceberger for half a century now.

Source: Irish Examiner March 29, 2018 17:03 UTC