"We have converted several grocery stores into our own branded offline stores, around 100 kirana stores in Delhi-NCR have been a part of this effort that started somewhere in November last year. Our target is to have 200 such stores in the coming few months," Grofers Vice-President and Head (Offline Business) Yeshu Bansal told PTI. "Using our forecasting tools and data science, we help the offline stores understand what items are selling more and what should he stock for. "We are entering kirana stores in residential areas that has middle and the lower middle class population. Grofers already has a network of more than 6,000 partner stores (Grofers service partners) that help it in delivery of grocery items to customers.

Source: Mint June 30, 2019 18:33 UTC