The greatest misconception about the Green Carpet awards, which brought Milan fashion week to a close with a celebration of sustainable fashion, is that they are an alternative to the traditional red carpet. The true aim of the Green Carpet project is to rip the red one up entirely and replace it. “People called last year’s Green Carpet awards the Oscars of sustainable fashion,” said organiser and ethical fashion campaigner Livia Firth. “Rather than ‘this is Italy’,” he said, “I would say ‘this is the world’.”Facebook Twitter Pinterest Livia Firth and her husband, Colin, at the Green Carpet fashion awards in Milan. Despite the accusations levelled at luxury fashion this week, Firth believes the biggest barrier to sustainability remains fast fashion, which “wreaks devastation on the industry.

Source: The Guardian September 23, 2018 23:37 UTC