Graphic alcohol ads showing long-term health issues are most effective, says survey123rf Seeing a graphic advertisement of how alcohol works its way through your bloodstream has proven to be the most motivating type of advert to reduce alcohol consumption. A graphic ad showing how alcohol works its way through your bloodstream and increases cancer risk is the most motivating way to reduce alcohol consumption, according to new research. Supplied A still from a Western Australian ad titled 'Spread' showing alcohol circulating around the bloodstream. A West Australian video was most motivating, showing alcohol mutating into cancers across the body, while the least motivating was one asking viewers to drink water instead of beer. * Liquor laws failing to protect vulnerable* Under-18 alcohol drinking 'shrivels' young brainsTwo of New Zealand's 'It's Not The Drinking' ads were among the top ten most effective.

Source: Stuff April 19, 2017 20:27 UTC