The Grab mobile app has been downloaded 55 million times, offering merchant partners the opportunity to market their wares and services via the largest customer-loyalty programme in Southeast Asia. “This is an important step in the development of the GrabPay wallet,” said Jason Thompson, head of GrabPay. “With our expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal, because a baht spent with Grab is more valuable than a baht spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver. Platinum, Gold, Silver and general GrabRewards members now will receive targeted and relevant rewards that are more valuable and interesting to Grab users.

Source: The Nation Bangkok August 22, 2017 05:37 UTC