As part of its ongoing efforts to encourage road safety awareness, on demand ride-sharing company Uber today joined hands with Union Ministry of Road Transport and Highways to push for the cause in the country which witnesses around five lakh accidents every year. Uber will jointly promote road safety messaging on its mobile application and the social media through co-branded materials and mediums, the US-headquartered ride-hailing firm said in a statement here. "Ensuring road safety is key priority for the government as India witnesses around five lakh accidents and 1.5 lakh deaths every year. Also read 10 things you need to know about newly launched TVS NTORQ 125 scooter"We are committed to reducing fatal road accidents by 50 per cent by 2020, being a signatory to the UN Decade of Action for Road Safety," Transport Minister Nitin Gadkari was quoted as saying in the statement. "Sensitising the public about their roles in ensuring road safety is as vital as placement of curbs, under-passes and safety features for pedestrians," he added.

Source: dna February 06, 2018 10:52 UTC