The influencers will be required to post two original items on their social media accounts and respond to comments on the post. To do this, the Government has enlisted the help of social media influencers who will begin actively targeting school leavers and people under 25. Other areas of spending include TV ($552,000), print ($3400), radio ($188,000), digital display ($90,000), digital video ($170,000), and social media ($140,000). The new campaign to get more people into trades is in two phases: The first is the marketing phase where the Government is enlisting the help of social media influencers. "The second phase of the campaign, set to begin next month, will include TV, radio and social media ads, digital displays and online videos."

Source: New Zealand Herald November 18, 2020 01:44 UTC