This is what needs to happen on the social media platform X. Sometimes referred to as the channel "previously known as Twitter", X bears few similarities to the digital town square which many of us enjoyed a decade ago. To acknowledge Twitter is gone, and X is not an acceptable channel for the ordinary business of public services? And should you want to research more about the ads currently running on X, you’ll find the X Ads Repository page (ironically still deploying the Twitter URL https://ads.twitter.com/ads-repository) is down. As a social media consultant, I chose to leave X some time ago, shutting down both my own and my business’s accounts.

Source: Irish Examiner February 09, 2026 02:30 UTC