Last week shares of Alphabet/Google lost about 4.5% per share thanks to the YouTube ad content controversy. Google has apologized and changed its policies to combat the issue although the Wall Street Journal stated that the ads were still running alongside the objectionable content on this past Thursday. Early last week Pivotal lowered its rating on Google/Alphabet to a Hold from a Buy on concerns about lowered ad spending by clients. Also, Pacific Crest issued a note that said that the issue is temporary and could be resolved soon. The analysts there said that the issue facing Google is systemic and not company specific and that digital advertising ha story and is tackling the problem.

Source: Forbes March 26, 2017 15:11 UTC