ANF’s impressive sales growth was driven by continued strength at Hollister and a 14% increase in direct-to-consumer sales. Store Closures: Since 2010, over 400 stores have been closed, representing more than one-third of the company’s store count. DTC is now its largest storefront, and constitutes 27% of the company’s sales volume and represented $1 billion in order volume last year. Moreover, mobile plays a huge part in the digital growth, representing 70% of the total DTC traffic. The company’s partnership with wholesalers, like ASOS, NEXT, and Zalando, should ensure online sales growth.

Source: Forbes June 04, 2018 18:11 UTC