When BJ’s Wholesale Club Holdings Inc. was planning its IPO last year, a team from Nasdaq Inc. descended on its headquarters in Westborough, Mass., to try to persuade it to list on the exchange. In a conference room overlooking the freeway, Nasdaq’s representatives pulled out a pitchbook thick with incentives, including a Black Friday holiday advertising spread in Times Square and a general manager gala, according to a person familiar with the conversation.

Source: Wall Street Journal April 05, 2019 15:52 UTC