Outside the UK, the largest number of Marks & Spencer (M&S) stores are to be found in India—71 till date, with six more launching in the next two months. Figuring that out is a time-consuming, often daunting exercise, which is why Rethink will give customers first-hand advice from in-store stylists. Last week, James Munson, managing director of Marks & Spencer Reliance India, spoke to Lounge about Rethink and new directions for the brand. What motivated M&S to launch the ‘Rethink’ campaign in India? Like womenswear, menswear is an equal contributor and the Rethink campaign applies to them equally.

Source: Mint February 17, 2019 04:30 UTC