“40 per cent of the total online businesses using Instamojo are women, with increased interest from women aged above 50. We witnessed over five lakh women visiting the website in 2021,” the study stated. “In the post-pandemic world, the DTC model can be an effective solution to accelerate business recovery. As we witness the shift of DTC businesses to the online medium, we aim to support the growth journey of more than 2,50,000 small business owners as they strive towards becoming digitally independent,” said Swain. The study stated that SEO will “become the biggest free acquisition channel for DTC brands in India in 2022.

Source: Indian Express January 12, 2022 06:34 UTC