Gen Z’s version of the smoke break is a ‘Diet Coke break,’ and it’s providing them with a slice of corporate escapism
Move over cigarettes, Diet Coke is coming for your shtick. Gen Z and younger millennials are trading out the classic smoke break or coffee break for a new treat: “Diet Coke breaks,” the hashtag for which has 14 million views on TikTok. “A Diet Coke break is something I do look forward to when I am in the office,” Dedrick Boyington-Warmack, a 27-year-old marketing manager, tells Fortune. Also rooted in the industrial times, smoke breaks similarly allowed for some decompressing and bonding time. But Diet Coke you can sneak into your workday.”Plus, he added, Diet Coke is a lot cheaper than a Blue Bottle coffee.
Source: The Star April 25, 2023 14:51 UTC
