I previously wrote that GDPR regulations were hard to enforce and hard to comply with for publishers, advertisers, and consumers alike. What they don’t know is the plethora of ad tech trackers that are loaded into their browser behind the scenes, that collect their data and shuttle it off to ad tech servers. The results are eye-opening and offer a glimmer of hope — that privacy regulations are beginning to work, and will eventually benefit the privacy of the consumers they were intended to protect. Publishers should continue to aggressively reduce the number of third party ad tech trackers on their sites. Further, the user may think the publisher violated their privacy, because they were unaware of the ad tech trackers hidden on the page.

Source: Forbes October 20, 2020 10:41 UTC