There are many reasons to visit the Philippines but sadly, we seem to be moving in reverse due to our lack of competitiveness compared to our neighbors. I love the Philippines and I am certain many of us do too, which is why we feel the frustration about this sector. The opportunities are there and we must act now, especially since the Philippines is chairing the ASEAN and hosting regional meetings. We do not lack attractions but unfortunately, we lack the ability to make it clear to tourists why the Philippines is the best destination to visit. Loving our country is the same and tourism is the way to steward our love for the rest of the world to see.

Source: Philippine Star February 05, 2026 16:44 UTC