Cell-cultured meat companies are targeting all those carnivores and omnivores who want to eat meat, but with no animal slaughter and a smaller environmental footprint. But with non-vegetarians embracing a new generation of plant-based products, burgers that chew, sizzle and even bleed like traditionally farmed meat, cell-based meat companies face stiff competition within the alt-meat market. Cell-cultured meat companies will probably enter the beef arena first. Still, Beck might be right that many consumers remain hazy on what cell-cultured meat is, how it is made and what environmental footprint it will have. To arrive at a product that is cost competitive with traditional meat or plant-based, cell-based meat companies will have to scale up.

Source: Washington Post May 03, 2019 10:52 UTC