Ashleigh says social media and digital tools have helped the business both sell products and run more efficiently. After running ice cream shop SCOOP in Picton, Australian Ashleigh Mclean chose not to reopen the physical premises after the first Covid-19 lockdown. Instead, she switched focus to selling premium cookies and with the help of digital tools is now selling her baked goods nationwide. Ashleigh says social media and digital tools have helped the business both sell products and run more efficiently. Participants are taken through six categories - digital marketing, digital tools, small business accounting, business insights and future technologies.

Source: Stuff March 28, 2021 12:00 UTC