This is the view of Lisa Thompson, general manager of customers for Te Taurapa Tūhono New Zealand Trade and Enterprise (NZTE). But while she loves the Kiwi can-do attitude of giving things a go, Thompson believes many Kiwi business owners busy dealing with urgent, everyday things often struggle to carve out the time to understand their vision and ambition for competing internationally. New Zealand exporters employ more than 200,000 people and about 75 per cent are small and medium enterprises with 50 or fewer employees. "Over the many years we have been supporting New Zealand exporters, common themes turn up," she says. One New Zealand business that has benefited from NZTE help is Christchurch-based Fairtrade chocolate brand Bennetto.

Source: New Zealand Herald March 28, 2021 10:52 UTC