As NBA playoff fever has spread across the GTA and beyond, companies, retailers and even government agencies have jumped on the Raptors-themed public relations bandwagon. On Thursday, McDonald’s Canada, a sponsor of the team, released an ad in which its famous golden arches are drained of the colour. “In support of the Raps, our arches are no longer in a golden state,” the company tweeted. Or are businesses using the opportunity to further their own brands by getting in on the excitement surrounding the Raps? It was intended to become this feeling and emotion that had no boundaries,” Stein said.

Source: thestar June 01, 2019 21:22 UTC