Frito-Lay North America becomes third North American Regional Supporter of the FIFA (FIFA.com) World Cup Qatar 2022™; Promotional activities to bring FIFA World Cup™-branded snacks to households across the North and Central American region, including 23 markets such as the USA, Canada and Mexico, to name but a few; Shared vision of sports promotion, engaging fans and building communitiesFrito-Lay, North America’s leading snack company, today demonstrated its enthusiasm for the upcoming FIFA World Cup™ by signing as a North American Regional Supporter for the 2022 edition of the tournament. The deal represents the first-ever salty-snack brand collaboration in FIFA and FIFA World Cup history, and includes salted savoury snacks such as Lay’s, Doritos, Cheetos, Tostitos, Ruffles and Sabritas, along with Quaker hot breakfast cereals, Quaker grain-based cereal bars, Quaker rice snacks, and Gamesa cookies and crackers. The company is the third Regional Supporter in the North American market for the FIFA World Cup Qatar 2022™. “We are thrilled to announce our strategic collaboration with FIFA, a brand that means so much to fans globally,” said Steven Williams, CEO, Frito-Lay and Quaker North America. The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022.

Source: The North Africa Journal June 17, 2022 18:08 UTC