Havas, the world’s sixth largest marketing services group, spends about £175m on digital advertising on behalf of clients in the UK annually. It comes after Google was forced to review its ad policies when the UK government joined a number of organisations, including the Guardian, BBC and Transport for London, in pulling advertising from Google and YouTube. It said that the black list applies to all YouTube and digital display advertising on Google’s network. A government spokeswoman said: “Digital advertising is a cost-effective way for the government to engage millions of people in vital campaigns such as military recruitment and blood donation. We have placed a temporary restriction on our YouTube advertising pending reassurances from Google that government messages can be delivered in a safe and appropriate way.

Source: The Guardian March 17, 2017 12:59 UTC