In Semrush’s recent report, out of 1,500 organizations surveyed, nearly 85% of them said they had a content marketing strategy, yet just over 10% rated their content marketing strategy as excellent. When this ruse is ineffective, businesses return to traditional marketing with the assumption that content marketing does not work. In John Hall’s article "5 Content Marketing Trends That Should Be On Your Radar," he highlights the importance of authenticity and vulnerability when conducting content marketing. Content Marketing Is About Building A Trusted Relationship — Not SellingOften, when businesses attempt content marketing, they follow the same one-way communication approach as they do with traditional marketing and advertising. Content Marketing Is About Giving More Than You GetWhen done inappropriately or incorrectly, content marketing becomes a waste of time, effort and money for any business.

Source: Forbes February 18, 2021 12:56 UTC