While noting mobile articles are usually reformatted versions of desktop articles, he said Forbes.com took an alternate approach. Forbes also created a new in-house ad format for the PWA site called Fluid, designed to load quickly on mobile devices. Forbes estimates it will save its 38 million monthly mobile readers from 2 to 10 seconds with every page view. While The Washington Post and the Financial Times uses PWA sites, Forbes believes it is the first digital news publisher to use a PWA for its main mobile site. By April, the new site will be available to all Forbes mobile readers.

Source: Forbes March 07, 2017 17:48 UTC