Film promotions are becoming bigger, more tech-savvy by the day. Alexa, the voice skills assistant, will now play trailers, dialogues, jokes, trivia and shayari in Bauua Singh’s (SRK’s character) voice. But extravagant promotions and innovative strategies cannot always guarantee a film’s success, as was evident with films like Thugs of Hindostan and Pihu. Sanju: The film’s team came up with face filters on Facebook where users could choose to look like the character’s avatar. Sui Dhaaga: The film’s team ran the #suidhaagachallenge on social media in which many Bollywood celebrities took part.

Source: Hindustan Times December 18, 2018 12:11 UTC