The Spark affiliate media agency will help the mobile food delivery marketplace tap into smaller cities across the country with Pandamart, dark stores, HomeChefs, and cloud kitchens. KARACHI: Foodpanda has awarded its $1.875 million offline media review for Pakistan to Spark affiliate Blitz Advertising, to expand its services all over Pakistan, including smaller cities. We are super excited to work on this very dynamic category.”Announced in September 2020, the media review by Foodpanda Pakistan had shortlisted GroupM and Blitz Advertising as potential media agencies to take over its overall media strategy development. Adcom Zenith was the incumbent and had served Foodpanda Pakistan since 2017. The media brief detailed that the mobile food delivery marketplace is expanding its services all over Pakistan, including smaller cities, and wanted annual KPIs around efficiency.

Source: Pakistan Today November 01, 2020 09:56 UTC