BENGALURU : Walmart-owned Flipkart Group has acquired augmented reality (AR) startup Scapic in a bid to enhance its immersive shopping experience capabilities for customers, the e-tailer said. Bengaluru-based Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing. “At the Flipkart Group we are focused on providing Indian consumers experiences that make shopping online a seamless and more enjoyable experience. Advancements by the Scapic team in the field of AI, Computer Vision and AR have made this change possible. The e-tailer had also backed the startup in 2015, participating in its $1 million seed funding round.

Source: Mint November 17, 2020 05:37 UTC