Currently, car parking fees are VND20,000-30,000 for the first two hours, with an additional 10,000 VND for every subsequent hour. In contrast, he noted that many suburban malls, especially large-scale models, offer free parking for both cars and motorbikes. Second, suburban malls have large land space, allowing for spacious parking planning, with significantly lower cost per parking space compared to inner-city areas. In the long run, revenue from dining, entertainment, and retail far exceeds parking fees, making free parking an effective investment in building consumer habits and loyalty. According to Son, the argument that central areas lack parking space and therefore cannot offer free parking is operationally valid, but insufficient from a retail strategy perspective.

Source: VietNamNet News January 15, 2026 10:04 UTC