Burson-Marsteller developed a public relations campaign for Europe presenting smart watches as ideal gifts.Local reactions to your company are likely to be influenced by popular conceptions and stereotypes about your organization's home country. RP Kumar , Executive Vice President and Global Director of Strategic Planning for the global public relations agency Ketchum, once crafted a message for a large consumer products company in India promising that a laundry detergent contained "Extra lather! When he had the message translated from Hindi into other Indian languages, the "back translations" came back promising consumers "Extra lather, Extra powder!" Kara Alaimo , is a global PR consultant, assistant professor of public relations at Hofstra University, and expert with the New Delhi-based Branding Institute . A former communicator at the UN and in the Obama administration, she is author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.

Source: Economic Times August 22, 2016 09:23 UTC