Smoke + Mirrors –– Vaporizing whole flower with the Omura system gives consumers a cleaner, more efficacious solution than smoking cannabis. Flower Power –– The caliber of one’s cannabis experience hinges upon how the consumer heats the flower for consumption. BJ: Omura is a heat not burn industry-leading technology elevates the whole flower experience. Unlike smoking whole flower, the Omura system heats the flower so it remains intact, there is no charring or ash left behind or ingested. WB: How would you change stigmas in the cannabis business?

Source: Forbes May 24, 2019 18:22 UTC