“A data-driven approach is the key to addressing the challenges in shrimp farming,” he pointed out.FarmMOJO provides insights into optimizing water quality and Feed Conversion Ratio (FCR), two critical factors to successful shrimp farming, he said.It provides shrimp farmers alerts and suggestions to improve farm productivity. The platform works with 4,200 farmers in states such as Tamil Nadu, Andhra Pradesh and Gujarat.FCR is an important metric when it comes to shrimp aquaculture. “It (the app) indicates in red if the ammonia value has gone up and even recommends the medicine that can be used to bring down the level. All the records are digitised and easily accessible, making it easier to compare, which was earlier a tedious process.”Disease is one of the biggest deterrents to shrimp farming, though.In Andhra Pradesh alone, it is expected to have cut down production by 40% in 2019. Even if they have a phone where they can send a message, then also they can send information about their supplies through SMSes,” he said.

Source: Economic Times January 24, 2020 04:03 UTC