Ad ranking database System1 has shared its highest-ranked UK TV ads from March. MethodologySystem1 tests ads on measures that predict long-term brand growth (star rating) and short-term sales growth (spike rating) – each between one and five stars. The star rating captures the emotional response to an ad – viewers are asked what they felt about it and how strongly. Below, Evans talks us through the top 10 performing ads in the UK in March. The swing-era soundtrack gestures at the brand’s heritage while giving the ad the upbeat mood it needs to work.

Source: The Star April 18, 2022 12:12 UTC