Amid post-pandemic recovery, travel firms have been competing for share of wallets, but many have been trapped by manual operations and cumbersome payment. Railway operators can also enhance customer loyalty, while diversifying revenue streams. Travel companies can conduct struggle analysis to identify pain points along each episode of the customer journey, to improve the overall customer satisfaction. Travel firms may explore with software POS (softPOS) vendors including Adyen to convert phones into softPOS terminals, eliminating the hardware expense. In conclusion, financial organisations may take a vertical approach to understand pain points in each vertical and power travel partners for transformation, to stay ahead of travel trends.

Source: The North Africa Journal June 17, 2024 14:11 UTC