Augmented Reality has been talked about by futurologists as ‘the next big thing’ for some time. Microsoft, Google and Facebook are already hard at work promoting their systems. Let’s look at Apple’s approach and compare it to one of its established rivals in the AR space. Apple will be hoping that its easily-accessible AR tools, coupled with a large installed base of iOS devices and an easy route to market will be attractive to developers looking to work with AR. Microsoft has two advantages in the AR market.

Source: Forbes June 12, 2017 01:07 UTC