State Street unveiled Fearless Girl in conjunction with a fresh call on 3,500 companies to add more women to their boards, particularly those with no female members. ( JEWEL SAMAD / AFP/GETTY IMAGES FILE PHOTO )In the 51 days since Fearless Girl took her defiant place in front of Wall Street’s charging bull, she’s never lacked for company. Fearless Girl has been showered with flowers and adorned with feminist buttons, pink “pussyhats” and even a Donald Trump “Make America Great Again” cap. State Street spent just $26 million on advertising in all of 2016, according to Kantar Media, which tracks advertising spending. Fearless Girl generated three separate days with social-media mentions spiking to more than 10,000 instances, said Erica Jenkins, chief product officer at Sysomos, which tracks social-media mentions.

Source: thestar April 28, 2017 16:18 UTC