But some entrepreneurs don’t want to play it safe, and are launching high risk, high cost startups in markets dominated by larger brands with deep pockets. As well as drive, determination and lots of cash, they need nerves of steel to cope with the risks and challenges of a high stakes enterprise. Founders in this business sector have to shoulder the pressures and the stress, whilst keeping their customers smiling. The 24-year-old first had the idea of opening a bar a couple of years earlier whilst working in a local restaurant. “At this point I knew that the demand was real and that I wanted to do it,” he says.

Source: Forbes April 27, 2017 14:15 UTC