The social shopping app is taking a page from Instagram and rolling out 15-second, user-generated ... [+] videos that link to items for sale. Poshmark was founded by Manish Chandra, Tracy Sun, Gautam Golwala and Chetan Pungaliya in 2011 as a way for women to sell clothes they no longer wore. The app lets them “like” and comment on other people’s listings, which helped make Poshmark a more personal experience than shopping for secondhand stuff on eBay. Social shopping apps such as LikeToKnow.It also offer people the ability to shop the looks that they see on celebrities and influencers. Poshmark is reliant on apparel sales, which dropped a whopping 52% on a national level in March, according to the Department of Commerce.

Source: Forbes April 29, 2020 15:11 UTC