The donation included more than five truckloads of SPAM® products — totaling over 264,000 cans — to help feed people in need. “We have an incredible fan base and knew they would want to help support the people of Maui with us,” said Jennesa Kinscher, senior brand manager of the SPAM® brand. The SPAM® brand team cherishes its special relationship with the people of Hawaii, a community that consumes more than 7 million cans of SPAM® products every year, more than any other U.S. state. The genesis of the islanders’ love for SPAM® products dates back to World War II, when the luncheon meat was served to GIs. By the end of the war, SPAM® products were a part of the local culture and today remain a popular comfort food.

Source: Forbes November 01, 2023 14:22 UTC