The more users engaged with the social network the more it could serve up money-making ads targeted using the vast amount of information people shared at Facebook. "I went on Facebook because I knew my mom's friends would be interested," 18-year-old California babysitter Ruby Hammer said of using the social network to make money. Today, more than half of Facebook users are between the ages of 18 and 34 years old, according to online insights company DataReportal. But how engaged users are with the social network remains difficult to gauge. "I go to Facebook very little, but what I post on Instagram automatically appears on Facebook too," said analyst Milanesi.

Source: Philippine Star February 01, 2024 07:53 UTC