AdvertisementThe product manager responded by saying “it’s revenue we should have never made given the fact it’s based on wrong data,” the complaint said. It cites research showing Facebook had suggested potential reach in certain U.S. states and demographics that was greater than the actual populations. Indeed, advertisers do not pay the company based on potential reach, rather for actual impressions and clicks on ads. Advertisement“Facebook knew for years its potential reach was misleading, and concealed that fact to preserve its own bottom line,” the latest filing alleges. AdvertisementThe lawsuit over potential reach is the second major suit brought by advertisers regarding misleading metrics at Facebook.

Source: Los Angeles Times February 18, 2021 18:01 UTC